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What to do when a dog goes missing

The first few hours are critical. Stay calm, act quickly, and follow these expert-led emergency steps to secure your dog’s safety and begin the search effectively.   Get in touch with us as soon as you can.

1. Stay at the Point of Escape

Whenever possible, one person should remain at the spot where the dog was last seen. Dogs often backtrack to where they lost their owner. If more than one person, one should go to the car (if you have driven to the location) or home if you have walked.

2. Avoid Calling or Chasing

Entering survival mode can make dogs fearful even of their owners. Advise search parties not to chase, shout, or try to catch the dog, but to report sightings immediately.

3. Make Sure the Microchip Details Are Up to Date 

If you can't find details of your microchip company, your vet should be able to help you - it is vital that your phone number is up to date with the micro chip company.

Important Phone Numbers

Highways England

03001 235000

Network Rail 

03457 114141

Canal and River Trust

03030 404040 ur 08004 799947

Environment Agency 

03708 506506

Online Resources

Microchip check 

To check your microchip database

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DogLost

To register your dog as missing

Drone SAR

To get assistance from a drone 

Search and Scan

To support your search

Somerset and Wiltshire only 

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The Importance of Posters

Posters remain the single most effective tool for generating sightings and bringing a lost dog home. They act as your 24/7 volunteer search team.

  • Use white background and red banners for visibility 
  • Keep text minimal: 'LOST DOG', area,  and phone number(s)
  • Include one or two clear, high-quality photos of the dog
  • Laminate or use upside down plastic sleeves to protect from weather
  • Strategic placement: focus on major junctions and exit points
  • You need more posters than you think - plan for 150-200 to begin with 
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Read Our Full Guidance

Good and poor scent articles, and how to handle them

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Image by Clay Banks
Scent Collection

Once you have identified one or more scent articles, please handle them as little as possible; please place to article in a clean plastic bag and leave it sealed until our team arrives

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Image by Sdf Rahbar
Good Scent Items

Articles that have been in regular contact with the missing dog, i.e. dog blanket, harness or collar, towel, brush, car mat, etc 

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Image by Erik Hathaway
Poor Scent Items

New or unused articles,  items recently washed, food bowls, dog food packaging, items that have been heavily handled by multiple people; items shared with other dogs

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Scent Items

To give our tracking dogs the best possible change of locating a missing dog, we need a scent article that carries the missing dog's unique scent.  Without a suitable scent article, our dogs cannot identify the individual scent they need to follow, making it impossible for us to carry out a tracking search. 

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